“A moment’s distraction can lead to a lifetime of regret.”

Facts and Statistics

Human error estimated to cause 94% of all vehicle crashes. –National Highway Traffic Safety Administration (NHTSA)

  • 3 Main Areas of Distracted Driving

    Visual distractions: objects that take the driver’s visual attention away from the road and driving environment.

    Manual distractions: objects that take a driver’s hands off the wheel.

    Cognitive distraction: involves a driver using their brain to process information not related to the driving task.

    Any activity that takes a driver’s eyes off the road for more than two seconds doubles the risk of a crash; however, distractions that require a combination of visual, manual, and cognitive resources are the most risky. For example, texting while driving raises a driver’s crash risk by 23 times.

  • What happens when you text and drive?

    Here are some numbers:

    1,600,000 accidents per year – National Safety Council

    330,000 injuries per year – Harvard Center for Risk Analysis Study

    11 teen deaths EVERY DAY – Institute for Highway Safety

    This accounts for nearly 25% of all accidents

  • How bad can texting while driving really be?

    About 6 times more likely to cause an accident than driving intoxicated

    The same as driving after 4 beers – National Hwy Transportation Safety Admin. (NHTSA)

    The number one driving distraction reported by teen drivers

    Makes you 23X more likely to crash – National Hwy Transportation Safety Admin. (NHTSA)

    Is the same as driving blind for 5 seconds at a time – VA. Tech Transportation Institute

    Slows your brake reaction speed by 18% – Human Factors & Ergonomics Society

    Leads to a 400% increase with eyes off the road

    Causes nearly 25% of all accidents, 1.6 million per year –National Safety Council

    Is about 6 times more likely to cause an collision than driving intoxicated

    Is the same as driving blind for 5 seconds at a time- Tech Transportation

Cycling Fatalities

  • Unsafe Driving Leads to More Deaths Than Unsafe Cycling
  • Over 700 Bicycling Fatalities Per Year (NHTSA)
  • Nearly 50,000 Cyclists Seriously Injured (NHTSA)
  • Total Cost of Injury / Death Annually is over $4 Billion –National Safety Council
  • 4% Fatality increase from 2011 to 2012
  • 60% of the Population is interested in Bicycling However, don’t due to Safety Concerns (League of American Bicyclists)